In case you’re not yet familiar with Google’s many options for bidding on ads, it’ll be good to make sure you briefly learn about some of the bidding basics. A bidding strategy is a way in which Google will use your advertising budget, depending on your campaign goals.
When creating ads with Google, users are able to select different ways to bid on their ads, based on what goals matter most for their business.
Let’s say you’re selling products on your online store. Chances are big that you want more consumers to visit your shop, in the ultimate quest to increase your sales. Maybe you are running some type of online community and you’re looking for a way to increase the number of people that sign up to your monthly newsletter.
Whatever your goals may be, knowing what they are will help you pick the most suitable bid strategies for your campaigns! If you want to learn more about the basics of Google’s bidding strategies, you can check out this article.