Informative
Informative
How to Properly Run a Website Speed Test
Speed is essential to successfully run a website. If your website has slow loading speed, a huge percentage of your website visitors may click the exit button without even checking what your site has to offer. This blog will take you through everything you need to know about running a proper website speed test!
Read ArticleOlivia Scott , Guest Writer
Informative
Social Commerce: Definition, History, and How it Works
Social Commerce is an ongoing experiment that many companies have already dug into. As a user, have you ever clicked on a social media ad, and when you saw that you’d exited, let’s say, Instagram, abandoned the purchase? Yes, you didn’t want to leave the platform. If you’re an advertiser, this will be the solution for those users who wish to convert but don’t want to stop scrolling. Alongside Shoppable Ads, Social Commerce, for many companies, is now the way forward. In this blog, we will explain how Social Commerce works by answering FAQ, and maybe, you’ll find out whether it’s a fit for your company.
Read ArticleInformative
How to Evaluate The Success of Your Campaigns in 3 Steps
Measuring will always be part of the advertising process, no matter your chosen goal. Without proper measurement, your campaign might end up following a plan that is not optimal; particularly, at this moment of the year where we tend to focus on renewing strategies. Accurate measurement, therefore, is crucial for your campaign if you’re striving for optimising your resources. If you don’t know the ways to do it, don’t worry; we’ll show you the best ways to evaluate how successful your campaign is or has been. Numbers will be in front of your screen in just a few steps!
Read ArticleIndustry Update
7 Top Advertising Trends You Should Expect in 2020
Just like every beginning of the year, we’ve got some expectations as to what possibilities digital advertising will offer us. Or rather, what users will impose on digital advertising, for sometimes it’s all about the customer, really! In this blog, we’ll give you 7 advertising trends that, according to how the industry has been moving, you should expect to occur in 2020.
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