Seasonal
Strategy
How And Why To Use The Facebook Pixel
Do you wonder what adverts are most successful, how people consume your content and how to deliver relevant ads to your customers? Reading this blog will help you setting up your Facebook Pixel (without having to rely on developers) and thus finding an answer to these questions.
Read ArticleSanne Kruis ,The Marketing Manager of The Next Ad.
Product
Facebook Introduces Showcase and New Messaging Features
In the last few weeks there have been a couple of interesting updates and news items regarding Facebook and Digital Advertising in general. So we thought we’d keep you up to date and inform you about some of these items. Read on for all the details!
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5 Reasons Why Personalised Content Drives More Sales
There’s no doubt about it. People crave personalization, and lightweight personalisation doesn’t count. In fact, efforts, like using a customer’s first name in marketing emails or sending them a special birthday message, tend to fall flat with only 7 to 8% indicating they would be motivated to engage further. In fact, 31% of customers wish that their shopping experiences were more personalized than they are. They’re also willing to provide the data required to get those customized experiences. Taking those two factors into consideration, it’s no surprise that personalization in your content can drive sales. Here are five reasons why that happens, along with some real-world examples.
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A Beginner’s Guide on UTM Codes
Let’s say you’ve just started building an online presence and you are looking for a way to keep track of visitors coming to your site. Chances are big that you’ve come across the term ‘’UTM Code’’ and a lot of sites advising you to incorporate this into your marketing strategy. Though UTM codes might seem a bit intimidating when you’re learning about them for the first time, it definitely doesn’t have to be! In this blog you will find everything you will need to know about the basics of UTM codes.
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Industry Update
10 Best Shopify Apps to Boost your BusinessIndustry Update
Everything you need to know about Facebook’s Conversions API