Choosing visuals and audio
Nothing will ruin your video as much as a poorly recorded, bad quality voiceover. Hire a professional voiceover actor to establish your company’s voice. Consider adding background music, to create a particular mood, if it matches the tone you’ve set.
Animated videos come in different styles, but they are always engaging, emotional, and visual. There are different types of animation styles you can use in your explainer video. Keep in mind that some styles appeal better for certain businesses than others. No worries, if you are not a genius in creating animation. There are a ton of explainer video tools out there to help you boost your marketing campaign.
The golden rule is to keep your video simple and short. Create a video with attention-grabbing colours and constant movement to keep the audience’s attention. Don’t make the visuals too detailed, since details divert attention from the main narrative. People often have a short attention span, so the shorter your video is, the better. The perfect formula is having no more than 150 words per minute.