Strategy
Informative
Facebook Lead Ads
Oct 7, 2015
Facebook has been testing the Lead Ads feature for months and we’re not surprised to see the results came back positive. We’re very excited to announce that the Lead Ads feature is now for 100% available for all advertisers.
Facebook Lead Ads
Facebook has been testing the Lead Ads feature for months and we’re not surprised to see the results came back positive. We’re very excited to announce that the Lead Ads feature is now for 100% available for all advertisers.
It’s possible to create up to eighteen pre-populated fields and up to three custom questions. Since today it will be possible to collect leads in real-time.
Nobody likes filling out contact forms and that’s why Facebook released Lead Ads; the new advertising feature which makes mobile forms simple for people and more valuable for businesses like yours.
We think that lead generation is never gonna be the same again. We predict that this user-friendly concept of ‘tap, tap, done’ will increase your leads per campaign and lower your Cost Per Lead instantly.
Old way: to generate leads in Facebook
- User clicks on your ad
- Link will be opened in a new window in your browser which takes a lot of time
- Best case the user is shown a mobile optimized form but that isn’t always the case
- The user need to fill out even more information in a form which again, takes a lot of time
Chances are users will exit the proces somewhere and are left behind with frustration and probably still looking for the solution of their unfulfilled needs. Facebook made an end to this inefficient multi step process by introducing Lead Ads. Lead Ads of Facebook is a serious promising new way of advertising and collecting warm leads.
New way: to generate leads in Facebook with Lead Ads
- User clicks on your ad
- In the same window a form is shown which is already filled out with their contact information. The user only has to tap “Submit”.
- That’s it!
From the moment the users taps the “Submit” button you can start following up your new direct hot lead. Isn’t that amazing?
How does it work?
The Next Ad is always seeking for new possibilities to the get the most out of your campaigns. In our next blog we will go deeper into the possibilities of this new Lead Ads feature.
