Company Update

Dynamic Product Ads now on Instagram in The Next Ad

Sanne Kruis

The Marketing Manager of The Next Ad.

May 19, 2016

Last year Facebook introduced dynamic ads (formerly known as DPA) for Facebook and the Audience Network, giving brands with large product catalogs the ability to capture intent signals and drive sales by reaching existing and potential shoppers with personalised ads.

Dynamic Product Ads now on Instagram in The Next Ad

Last year Facebook introduced dynamic ads (formerly known as DPA) for Facebook and the Audience Network, giving brands with large product catalogs the ability to capture intent signals and drive sales by reaching existing and potential shoppers with personalised ads. From now on you can start running dynamic ad campaigns on Instagram with TNA! With the new dynamic ads on Instagram, you can promote relevant products to shoppers who have browsed your website or mobile app—driving greater product demand and sales where people spend their time.

Dynamic ads on Instagram let you promote the right products to the right person at the right time. For the Instagram community, dynamic ads means users will be able to discover and explore the products they care about in the apps they use most. Instagram has already proven to be a valuable place for discovering businesses around the world:

• 60% of Instagrammers say they learn about products and services on Instagram
• 75% say they take action after being inspired by an Instagram post, like visiting a website, searching, shopping for or telling a friend

Early access to dynamic ads on Instagram? Dynamic ads on Instagram are now 100% available in The Next Ad! Here’s how to get started!

Get Started

You can create dynamic ads on Instagram the same way you do with dynamic ads on Facebook. To start, upload your entire product catalog into Business Manager. From there, you can buy, manage and report on dynamic ads through your social advertising platform like The Next Ad (TNA):

• Create a DPA campaign with the “Product catalog sales” goal
• Add ad sets
• Select Instagram as a placement and you’re ready to go!

You can also use your product feed in website conversion or website click campaigns for Instagram to run lead generation campaigns. This feature only works in The Next Ad and allows you to create dynamic ad templates for Instagram based on your product feed.

Once the dynamic ads set up is complete, products will automatically generated based on a person’s action on your website or mobile app. There’s no need to configure thousands of individual ads for each product. You can also control the products you want advertised to make sure the ads pull in products that are in stock with their latest pricing. For additional reach, you can even extend your dynamic ads to Facebook and the Audience Network.

One notable difference between implementing dynamic ads on Instagram and Facebook is that Instagram will enforce a 600×600 minimum image size requirement. This results in a higher quality image optimized for a mobile feed environment. Images with a smaller resolution size will not be delivered on Instagram.

Start running DPA campaigns on Instagram

Dynamic ads on Instagram are the easiest way to reach customers with relevant ads where they’re spending their time. If you’re an advertiser looking to generate sales from your product catalog or retarget people visiting your product pages, set them up today.