Strategy
In this blog post, we’re going to share eight essential social media lead generation strategies with you, so that you can start boosting your business growth right away. So, without further ado, let’s help you generate qualified B2B leads!
Generating fresh leads is integral to any business growth strategy but, oftentimes, it’s easier said than done. Luckily, businesses today have ample lead-generation tools at their disposal.
Social media, in particular, has proven itself to be an excellent resource for generating fresh, targeted leads online. By adopting the right social media strategies, businesses can acquire more, higher quality, leads that convert into paying, loyal customers.
In this blog post we’re going to share eight essential social media lead generation strategies with you, so that you can start boosting your business growth right away. So, without further ado, let’s help you generate qualified B2B leads!
One of the most valuable tools in your lead generation arsenal is social proof. Offering potential leads the opportunity to read or watch customer testimonials and recommendations will boost the credibility of your brand and give prospects the confidence to continue through the sales cycle.
Social media is the ideal platform for showcasing client testimonials. In each testimonial, try to showcase how each client has benefited from your products and services, and how your brand has helped them overcome common customer pain-points.
In order to generate as many organic leads as possible, ensure that your social media profile aligns with your business branding to showcase who you are, what you do, and how customers can get in touch. Your profile should immediately demonstrate what your brand is all about and offer customers an easy way to navigate to your website, contact you, shop, and sign up for any relevant newsletters, offers, or brand resources.
On top of providing relevant information, integrate a series of call-to-action buttons allowing browsers to sign up for offers and newsletters, schedule an appointment, visit your blog, or sales landing pages in a click.
It can also help to include:
Incentives and offers go a long way to supporting lead generation development. Incentives are mutually beneficial for customers and brands. A targeted incentive will encourage prospects to share information with you, in return for an offer, trial, access to restricted content, or a whole host of other possible benefits. In other words, you’re making it worth their while to continue engaging with your brand. Popular business incentives include things like contests, discount codes, gated content, and informative resources such as whitepapers, webinars, and articles.
This one’s super important. Social media lead generation is about much more than just presenting customers with the right branding, offers, and resources. As well as focusing outwardly on your campaign it’s integral to take a step back and see what’s going on behind the scenes. In order to generate leads effectively, brands need to continuously measure, monitor and refine their campaigns informed by targeted analytics and insights.
Before launching your next lead generation campaign for social media, narrow down your main KPIs and continuously monitor these key performance indicators throughout your campaign after launch, making targeted adjustments according to the data.
Here are some top tips to get you started:
The rise of internet influencers over the last decade is revolutionizing the way many brands market themselves online. More and more businesses are supplementing traditional online ads with social media influencer content. Getting the backing of an influencer with a similar target market to your business will help you generate more, high-quality, qualified leads quickly.
But why does this work so well? Well, influencer marketing channels a ready-made group of potential leads directly to your products and services by targeting prospects through the content and influencers that they are already engaging with online day to day.
The key to successful influencer marketing is to pick the right personalities to promote your products. Your chosen influencer will then incorporate content to promote your brand on their existing channels (for example a YouTube channel, LinkedIn page or Instagram channel, or an online blog).
We’ve already spoken about the benefits of incentives for lead generation and referral campaigns are another fantastic tool in your incentivizing tool kit. Referral marketing incentivizes prospects to refer their friends, families, and business contacts to your brand, products, and services in return for an incentive of some kind (that could be a discount code, access to exclusive content, or a free trial, for example).
This type of word-of-mouth campaigning will boost brand awareness and reputability, but it’s important to avoid coming off as pushy or inauthentic when advertising referral promotions.
It’s time to talk about ads. Plain and simple. Advertising on social media platforms is absolutely essential if you want to compete with your competitors for online leads. All of the big social media platforms, including Facebook, Twitter, and LinkedIn, have the option of creating targeted Lead Generation Ads. These are paid-for ads that will be displayed on the social media platforms themselves and fed through to curated audiences.
The big benefit of these types of ads is that they collect direct leads and target specific social media users who are more likely to be interested in your products and services. By using paid ads like these you’ll reach your exact audience based on user demographics.
To help manage your social media ads try using our social ad scheduler to plan your campaigns and set ads to be launched ahead of time.
Last, but most certainly not least, let’s talk about lives. Social media live streaming is a great resource for improving lead generation online. As opposed to static ads, live streaming allows businesses to interact with potential customers directly and in real-time.
This gives prospects the opportunity to build a relationship with your brand, build trust, and ask any questions they may have. Plus, from the business’ perspective, lives offer brands an opportunity to position themselves as industry authorities and gather customer feedback directly from the source.
So, if you’ve not been including live streams as part of your social media marketing on Facebook, Twitter, Instagram and/or LinkedIn, now is the time to start!
It’s time to reboot your social media for B2B marketing strategies for bigger and better lead-generation results. Social media is an exceptionally useful resource when it comes to generating leads online and offers businesses a wide range of options for engaging with potential customers. As you prepare for your next lead generation campaign, make sure to refer back to these eight core social media strategies for your best chances of generating high-quality leads in their swathes! Easily schedule your social media posts ahead with the Social Publisher.
Looking for social media marketing strategies? Then definitely take a look at these blog that we wrote lately.
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