Strategy

5 Tips to improve your Facebook Relevance Score

Sanne Kruis

The Marketing Manager of The Next Ad.

May 4, 2015

5 Tips to improve your Facebook Relevance Score

The Facebook Relevance Score is all about the relevance of your ad to your targeted audience. To improve your ad’s relevance score you can work on your targeting and the ad creative. We have made 5 tips which can help you to improve your Facebook Relevance Score:

Learn from your campaigns

Try ad rotation by showing different ads which you target to the same audience, or the same ad to different audiences. After that’s done you need to learn form your ads. Optimise your running ads to improve your Facebook Relevance Score. Look for patterns in successful running ads, what do they have in common? Write down learnings so you can kickstart the launch of your new campaigns.

Learn from your campaigns

Try ad rotation by showing different ads which you target to the same audience, or the same ad to different audiences. After that’s done you need to learn form your ads. Optimise your running ads to improve your Facebook Relevance Score. Look for patterns in successful running ads, what do they have in common? Write down learnings so you can kickstart the launch of your new campaigns.

Be specific with your targeting

If your targeting is not specific enough, try narrowing your audience by specific location with location targeting, ages, interests and using Custom Audiences to reach relevant audiences. If you want to learn more about targeting, we have made a targeting whitepaper which explains you how to target the right audience.

Refresh your ad

Prevent the target audience gets tired of your ad and try creating another ad with new content for the same audience group. If you keep refreshing your ad, your ad will improve your Facebook Relevance Score.

The perfect combination of visual and copy

This may sound very logic, and it is. Logic doesn’t make it easy. Focus on improving the visual to improve your relevance score. Also, keep your copy simple and related to what you’re promoting.

Use honest content instead of offensive and misleading content

On Facebook offensive content leads to a poor experience. This will lower your Facebook Relevance Score, we don’t want that. Besides, social media is a complete network of people sharing stories and you want a build a brand and not a bad reputation.