Company Update

Create multiple Lead Forms for A/B Testing

Sanne Kruis

The Marketing Manager of The Next Ad.

May 31, 2017

Are you worried about people skipping to fill out long forms to sign up to your newsletter, offers or events? Do you feel tired from creating one Lead Form after another and want to be able to create multiple Lead Forms at once?

Create multiple Lead Forms for A/B testing and increase Lead Ad performance

Are you worried about people skipping to fill out long forms to sign up to your newsletter, offers or events? Do you feel tired from creating one Lead Form after another and want to be able to create multiple Lead Forms at once? Guess what! We just made that possible! We launched the Lead Form Generator on our platform which lets you easily create multiple variations of Lead Forms and optimises your Lead Forms automatically.

What is a Lead Form?

A Lead Form is basically an ad that collects user data for you using a pre-filled form, inside the Facebook News Feed. When someone clicks on the Lead Form, a form opens within Facebook with the person’s contact information like name and email address. That way, you can get relevant details from people with minimum effort as people are more likely to fill out forms.

Why did we innovate the Lead Form Generator?

We noticed that creating Lead Forms can sometimes be time consuming. Moreover, how can you easily find out which asset of your Lead Form is the best performing and leads to the best campaign performance? That’s why we thought it’s about time to build a solution to create mass A/B tests of Lead Forms that you can create within less than a minute.

What does it look like?

Having said that, what does the Lead Form Generation look like? We will guide you through the wizard of the Lead Form Generation in our platform. You can find the Lead Form Generator on the left side at the very bottom of our Control Panel. We made it super easy for you to fill in basic information such as name and language of your form, plus the link to your website. You can also easily add questions and custom disclaimers. Before you go live, you can see your Lead Forms in review.

1 Basic Info

First, you need to set up your lead generation campaign. Just fill in your basic info, such as name and language of your form and a link to your website.

2 Set up your Context cards

You can create multiple context cards for your A/B test to find the best performing context card. These cards are a great way to tell your audience what they are signing up for before they submit their Lead Form.

3 Set up your Question cards

After having provided your audience with context via your Context cards and communicated the value you offer, you can go ahead with creating questions.

Be aware that people are more likely to quit and stop filling out your form if there are too many fields. Good to know is that if you add custom questions with a list of answer options, you’re more likely to get answers. Less scrolling leads to a better user experience.
You can create as many question cards as you want to run A/B tests.

4 Set up Custom Disclaimer Tests (optional)

You can A/B test your custom disclaimer cards to find the best performing disclaimer cards. You can add a link to the privacy policy on your website and add customer disclaimer cards as an extra option.

5 Review all form variations

We mix all your card variations and your A/B test is created. You can review all your form variations before completing the Lead Forms.

6 Publish your Lead Form

If you’ve followed all of these steps, you’re ready to go! Don’t forget to add your A/B test to your campaign. Once it’s published, we will automatically optimise the best performing form variation.

What’s so special about this Lead Form Generator?

Compared to Facebook, we provide you a feature that lets you build MULTIPLE Lead Forms at the same time. By using our Lead Form Generator, you can easily test which Lead Form works best for your ad sets, saving time and money.

What to do when Leads respond

We advise you to follow up as soon as possible. The longer you wait, the less likely you will get conversions. You can use custom questions to find out when it’s best to reach your potential customers. If you know when it’s most convenient for them, you will provide them with a better experience and immediately increase your conversion rates.

Why should I care about this new feature?

Our Lead Form Generator has several benefits you should be aware of:

• You can easily create multiple Lead Forms in less than a minute for A/B testing at scale, saving you time
• You can also save the multiple Lead Forms as a draft to get back to it any time
• You can find out which asset of your Lead Form variations performs best for Lead Form optimisation

Do you want to start creating your Lead Forms? Start a lead generation campaign by yourself! Start a free trial and set up a lead generation campaign to see how this will boost your business!