Keeping Unresponsive Leads on the Hook
Oftentimes, a lead will fall by the wayside because they don’t show much interest or are simply unresponsive. Your sales staff will let these ones go in favor of more promising or engaging leads, as they should.
However, even the most unresponsive leads bear fruit when the time is right. A potential client may not need your services when they first hear about you, but that can change at any given time.
Instead of wasting your sales staff’s time insisting they follow up on unresponsive leads, let AI take care of it. AI can regularly reach out to the lead, ensuring that they don’t forget who you are, what you do, or that you want their business.
You might think this sounds like spam or harassment, but AI doesn’t simply send identical emails at regular intervals. It’s capable of generating unique, human-like language and altering its schedule. This way, recipients don’t feel like they’re being spammed, you don’t waste time chasing leads that may never pay off, and you maintain that all-important contact.